01Loginnove, the beginning
The name Loginnove blends two words: software and innovation. The company starts by building custom software for Canadian SMBs. The goal: simplify complex processes, make systems smoother and better aligned with real field constraints.
Early on, one realisation stands out: traditional management systems, however well-built, stay too rigid and too costly to deploy for SMBs.
02The turning point: automate to free people
Project after project, the team measures the invisible weight of repetitive admin tasks. Accounts payable, data entry, document filing consume most of the time of qualified talent.
The company then specialises in administrative process automation. The idea: save time, reduce human error and give teams back the capacity to focus on what truly creates value.
03Viridem is born
To reflect this new direction, a brand emerges: Viridem, derived from the Latin word for green. The name evokes renewal, progress and harmony between technology and people. Green also stands for the company's environmental commitment: less paper, fewer unnecessary trips, less waste, a sustainable digital transition.
Loginnove remains the corporate name. Viridem becomes the product brand, built to carry an international vision while staying rooted in Canada.
04People at the centre
The goal has never been to replace people. The opposite: free teams from time-consuming tasks so they can focus on analysis, advisory work, strategy and client relationships. Automation becomes a lever for innovation and a driver of talent retention.
Today, Viridem keeps investing in research and development, with a dedicated AI department created in 2023, to make every process smarter, faster and more relevant.